The Rivaah Golden Advantage Plan allows buyers to lock in 22-karat gold weights starting from AED 100 per month, offering up to 30 per cent off jewellery purchases upon maturity.
DUBAI, October 12, 2026 : Tata Group’s fine jewellery brand Tanishq has launched a structured monthly gold purchase scheme across all its boutiques in the United Arab Emirates, timed with the festive occasion of Vijayadashami.
The scheme, named the Rivaah Golden Advantage Plan (RGA), allows retail shoppers to accumulate physical gold weight over a 12-month cycle rather than parking flat currency balances. Each instalment converts directly into 22-karat gold grams based on the day’s prevailing in-store market price.
Shoppers can enrol at any Tanishq branch across Dubai, Abu Dhabi, and Sharjah with a minimum monthly commitment of AED 100, stepping up in multiples of AED 50. Instalments become due on the enrolment date each month, supported by a 30-day settlement window.
By indexing each payment directly to bullion rates, the scheme shields buyers from standard retail currency exposure, letting them build physical gram balances steadily over a full year.
“Vijayadashami is traditionally associated with new beginnings, making it a fitting occasion for Tanishq to introduce the Rivaah Golden Advantage Plan to customers in the UAE,” said Arun Narayan, Chief Executive Officer of the Jewellery Division at Titan Company Limited. “Jewellery is part of some of life’s most cherished moments, and the Rivaah Golden Advantage Plan gives customers a simple and disciplined way to plan towards a jewellery purchase, month by month.”
Redemption opens once the 12th payment clears. Enrolled buyers receive a 90-day window to redeem their accumulated bullion value exclusively against eligible jewellery at the boutique where they registered.
The retailer has structured discounts on a graduated scale tied to instalment consistency:
- 12 Payments (Full Maturity): A 25 per cent reduction on gold making charges, 30 per cent off diamond stone value, and 10 per cent off the retail tag for platinum and studded pieces.
- 10 to 11 Payments: A 15 per cent waiver on gold making charges and 20 per cent off diamond value.
- 7 to 9 Payments: A 10 per cent discount on gold making charges, 10 per cent off diamond value, and 5 per cent off the consumer price of platinum and studded collections.
Tanishq operates retail showrooms in key UAE shopping districts as part of Titan Company’s sustained retail expansion across the Gulf Cooperation Council. The rollout targets expatriate families planning seasonal wedding purchases and traditional festive gold allocations, where sudden price swings frequently complicate household budgets.
