Mumbai:In a landmark move in global sports business, a consortium comprising the Aditya Birla Group, The Times of India Group, Bolt Ventures, and Blackstone has signed a definitive agreement to acquire 100% ownership of Royal Challengers Bengaluru (RCB) from United Spirits Ltd (USL), a subsidiary of Diageo Plc.
The deal values the IPL franchise at approximately $1.78 billion (₹16,600 crore), making it the most expensive franchise sale in Indian Premier League history.
The transaction is subject to regulatory approvals, including clearance from the BCCI and the IPL Governing Council, and is expected to be completed after the IPL 2026 season.
Under the new ownership structure, Aryaman Vikram Birla will take over as chairman of RCB, while Satyan Gajwani will serve as vice-chairman.
From Underdogs to Champions
RCB’s valuation surge comes after a remarkable turnaround in recent years. The franchise, which was initially acquired in 2008 for $111.6 million, has grown exponentially, especially after winning the Women’s Premier League (2024) and its maiden IPL title in 2025, becoming the first team to hold both titles simultaneously.
The franchise has featured cricketing legends such as Virat Kohli, AB de Villiers, Chris Gayle, Anil Kumble, and Faf du Plessis, contributing to its massive global fan base.
Vision of New Owners
Aditya Birla Group chairman Kumar Mangalam Birla said the acquisition represents an opportunity to expand into global sports and build on IPL’s growing international stature.
Satyan Gajwani of The Times of India Group emphasized the consortium’s commitment to strengthening RCB’s legacy while staying rooted in Bengaluru and its passionate fan base.
Bolt Ventures founder David Blitzer highlighted the IPL as one of the fastest-growing sports ecosystems globally, while Blackstone reiterated its long-term commitment to investing in India’s sports and entertainment sector.
A Global Sports Asset
RCB has consistently ranked among the most valuable and popular IPL franchises, with Brand Finance listing it as the second-most valuable IPL brand in 2025, and Houlihan Lokey recognizing it as one of the strongest global cricket brands.
The latest deal underscores the IPL’s evolution into a multi-billion-dollar global sports league, attracting top-tier investors from around the world.
