BCC Group International, one of the UAE’s fastest-growing diversified conglomerates, has launched a landmark employee rewards program after achieving an impressive 130% year-over-year growth, demonstrating its commitment to a people-first corporate culture.
The announcement was made at the company’s Annual General Meeting (AGM) on January 29, 2026, at Atlantis The Royal, Palm Jumeirah, celebrating the group’s rapid expansion across major sectors in the UAE. Founder and Chairman Amjad Sithara emphasized the pivotal role of BCC Group’s workforce in driving sustainable growth, positioning the company as one of the region’s most attractive employers.
Strategic Expansion Driving Growth
The 130% growth was driven by diversification, operational excellence, and expansion into high-growth sectors including construction, manpower services, facilities management, and real estate. BCC Group currently employs over 20,000 professionals across the UAE.
A major milestone was the acquisition of a majority stake in AJAD Real Estate, strengthening BCC Group’s presence in the booming UAE property market. The launch of the region’s first 100% commission model for real estate agents highlights the group’s innovative and forward-looking business strategy.
One of the UAE’s Most Generous Rewards Programs
In recognition of employee dedication, BCC Group introduced one of the UAE’s most comprehensive rewards initiatives, including:
- 30% salary increase across all levels
- Premium SUVs for all managers
- Exclusive luxury benefits to enhance motivation, work-life balance, and retention
Chairman Amjad Sithara remarked:
“Our success is built on leadership, discipline, and collective team effort. Excellence must be recognised and rewarded.”
The program goes beyond conventional compensation, reflecting BCC Group’s commitment to a high-performance, employee-centric culture.
Focus on Sustainable Growth and Talent Retention
This initiative aligns with the company’s vision of long-term sustainable growth and strengthens talent retention in the competitive UAE market. Observers note that the people-first strategy has been a key factor in BCC Group’s rapid growth, setting a benchmark for employee engagement across the corporate sector.
The Leader Behind BCC Group
Amjad Sithara, a first-generation entrepreneur from Kannur, Kerala, India, has transformed BCC Group into a multi-sector powerhouse spanning the UAE, GCC, and India. His leadership embodies entrepreneurial grit, strategic foresight, and a strong focus on empowering employees.
