The Indian heritage brand opens new outlets inside LuLu hypermarkets in Al Barsha and Muwaileh, detailing plans for three more locations.
DUBAI, August 20, 2026:Bhima Jewellers inaugurated two new retail outlets in the United Arab Emirates on Thursday, establishing a fresh presence at LuLu Hypermarket in Al Barsha, Dubai, and LuLu Hypermarket in Muwaileh, Sharjah.
The dual store launches, located on the second floor of both commercial hubs, mark a direct effort by the historic retail brand to expand access across major residential and shopping districts in the northern Emirates and Dubai.
The expansion comes alongside a promotional campaign offering up to 50 percent off making charges on gold, precious, and diamond jewellery, as well as a 35 percent reduction on diamond values across the newly launched locations.
The Sharjah outlet at LuLu Muwaileh was inaugurated in the presence of members of the Bhima family, with Praveen Kumar Shetty, Chairman of Fortune Hotels Dubai, attending as chief guest.
The Dubai location at LuLu Al Barsha opened shortly after, featuring Shamsudheen K. Nellara, Managing Director of R.F. Combine, as chief guest, alongside Salim M.A., Group Director of Global Operations at LuLu Group International.
Speaking on the openings, Bhima Jewellers Managing Directors Abhishek Bindumadhav and Gayathri Suhas noted that strong regional demand continues to drive the brand’s physical retail expansion across the Gulf Cooperation Council.
“The overwhelming response from customers reinforces our commitment to expanding our footprint across the UAE,” the leadership team stated in a joint press briefing, reaffirming focus on craftsmanship, transparency, and regional market penetration.
Looking ahead, the company confirmed plans to open three additional outlets in the country. The upcoming locations include Meena Bazaar in Dubai, Hamdan Street in Abu Dhabi, and LuLu Hypermarket in Ajman.
