5,000 health kits sponsored by Keeta
Dubai:Dubai’s Roads and Transport Authority (RTA) has launched the ‘Safe and Healthy Summer for Delivery Riders’ campaign in collaboration with Keeta, as part of its ongoing efforts to enhance traffic safety, protect delivery-sector workers during the summer months, and promote a culture of prevention against heat-related risks.
Ahmed Al Khzaimy, Director of Traffic at RTA’s Traffic and Roads Agency, said: “The campaign forms part of RTA’s strategy to provide delivery riders with a safer and more sustainable working environment, recognising their vital role in supporting Dubai’s economy and logistics services. It is also being implemented under the ‘Summer Without Accidents’ initiative, in collaboration with the Ministry of Interior.
“RTA delivers a year-round awareness programme for delivery riders, combining field campaigns with guidance activities at worksites and company premises. In 2025, RTA carried out more than 120 field awareness activities, benefiting over 17,000 riders. Awareness messages delivered through media and social media channels also reached more than 50,000 riders. These efforts contributed to reducing fatalities involving delivery motorcycles from 35 in 2024 to 33 in 2025, despite continued growth in the number of companies and riders operating in the sector.
“RTA is committed to enhancing the safety and health of delivery riders, particularly during the peak summer months, when outdoor workers face added risks from heat and humidity. Through the campaign, RTA raises awareness of preventive measures and encourages riders to adopt healthy practices and safe riding behaviours, helping protect them and other road users.
“Heat exhaustion and heatstroke are among the most serious health risks faced by those working in hot weather. Even a 2% loss of body fluids may affect concentration, reaction speed and the ability to make sound decisions while riding, according to the World Health Organisation.
“The campaign, which runs throughout August, offers an integrated programme combining traffic awareness and health education. It includes the distribution of 5,000 health kits containing medical and protective supplies, along with a hand fan and cooling towel to help prevent heat exhaustion and heatstroke. The campaign also includes health screenings and awareness consultations in cooperation with partners.
“Direct exposure to high temperatures can cause the body to lose large amounts of fluids and salts, increasing the risk of heat exhaustion and affecting concentration and reaction speed while riding. Riders are therefore urged to drink water regularly, take sufficient rest breaks, and use appropriate protective equipment.
“Our collaboration with the private sector on such initiatives reinforces corporate social responsibility and strengthens partnerships across the wider community. We value the support of Keeta, along with the contributions of Gulf Pharmaceutical Industries (Julphar) and Protectol Health in providing health and protective supplies, helping advance the campaign’s community and humanitarian objectives.
“RTA continues to deliver year-round awareness programmes for motorcycle delivery riders, targeting more than 70,000 delivery riders in Dubai. This reflects RTA’s belief in the importance of investing in traffic and health awareness to reduce accidents, improve quality of life, and reinforce Dubai’s standing as a leading city in providing a safe and sustainable transport system, particularly amid the rapid growth of the delivery sector in the emirate.”
Community Responsibility
Colin Xu, Head of Logistics Operations at Keeta UAE, said: “At Keeta, we believe that supporting delivery riders is a fundamental part of our responsibility to the communities we serve. We are proud to be part of this initiative led by Dubai’s Roads and Transport Authority (RTA), which highlights the value of strong public-private collaboration in advancing the health, safety, and wellbeing of delivery riders, particularly during the summer months. Our contribution reflects Keeta’s ongoing efforts to support riders with practical initiatives that help them work more safely and comfortably, while contributing to a more resilient, sustainable, and responsible delivery ecosystem in Dubai.”
